Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Some companies don’t want to admit who really uses their products.
They put image on one side and, on the other side, the board of directors quietly rub their hands with glee when they see the profits roll in from the sorts of people they’d never feature in ads.
McDonald’s, though, has decided to take a completely different route.
In order to celebrate its 50th anniversary, it wants the world to know that people who eat Big Macs are not the sort of trendy people who desperately want disgraceful things like, oh, fresh meat.
No, Big Mac eaters are people who say no all the time.
They’re people who think mullets are gorgeous.
How do I know?
Because the company’s Belgian arm just released an ad that says precisely this.
Isn’t that refreshing?
Yes, they’re the people who snort at iPhones because they still adore their flip phones.
If you’re moved by this concept, I’ve included the full 60 seconds of it below. Complete with Belgian French voiceover.
This includes longer scenes of the man in the jacuzzi wearing his Speedos.
Now, of course McDonald’s is bending with the times and introducing all sorts of new things that will disturb its conservative Big Mac eaters to the point of apoplexy.
It must surely be hard for them to contemplate something as base and unnatural as the McVegan Burger.
In 50 years time, though, the diehards will still be sporting a mullet and still be eating a Big Mac.
They will likely, of course, have bought it from a machine, but let’s not hold that against them.
I feel sure of one thing, though. These utterly faithful, joyously contrary Big Maccers have never bought a Sriracha Big Mac.
Just imagine the sacrilege.