Twitter app ads now support autoplay video

Screen Shot 2015-09-24 at 12.30.33 PM
App ads are about on Twitter are about to get a bit more lively; brands can now promote their products with video. Previously, companies had to use regular old promoted text or image tweets as their best bet to advertise apps to their audiences. Twitter says video leads to higher user engagement and nearly triple the app installs, given nearly 90 percent of its video views are on mobile devices. WATCH: Bring your app to life with the Video App Card https://t.co/OEhtqHUy7r — Twitter Advertising (@TwitterAds) September 24, 2015   Overall, 82 percent users watch video on the platform, so the ads…

This story continues at The Next Web


All articles

Maria Dehn

Maria Dehn has held editorial management positions for numerous print and Web publications. She has more than 17 years of Information Technologies and journalism experience and has written many reports on cloud computing. You can reach her on Twitter @MariaDehn

Maria Dehn

Maria Dehn

Maria Dehn

Maria Dehn

Published by

Maria Dehn

Maria Dehn has held editorial management positions for numerous print and Web publications. She has more than 17 years of Information Technologies and journalism experience and has written many reports on cloud computing. You can reach her on Twitter @MariaDehn