Facebook has suspended two more data analytics companies from using its services, following public outrage over the Cambridge Analytica scandal. Facebook confirmed Sunday that it had suspended CubeYou, a California firm, which is accused of harvesting user data under false pretenses. That followed the Friday suspension of AggregateIQ, a Canadian firm that is allegedly tied to Cambridge Analytica.
CubeYou’s violation may be indicative of a lurking iceberg of abuses. A CNBC investigation found that the firm was running “personality quizzes” that it claimed were used for academic research, but was selling the resulting data to commercial marketing clients. Shockingly, Facebook was not aware of the issue until it was alerted by CNBC, and told reporters it could not detect such dishonest self-identification by groups using its platform.
CubeYou worked with the University of Cambridge’s Psychometrics Center, though the center told CNBC that collaboration was very limited.
The Friday suspension of Victoria, British Columbia-based AggregateIQ was reported by Canada’s National Observer, and involves an even more complex and disputed web of relationships. Christopher Wylie, the whistleblower who shone a light on Cambridge Analytica’s breach of Facebook’s data rules, has said AggregateIQ operated as “almost as an internal department of Cambridge Analytica.” The phone number of AggregateIQ’s President, Zackary Massingham, was once listed in contact information for a Canadian office of SCL Elections.
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Facebook told the National Observer that it had suspended AggregateIQ based on reports of connections between AggregateIQ and Cambridge Analytica’s British parent company, SCL Elections. The Guardian last year unearthed documents linking both firms to Trump backer Robert Mercer. The opacity of those relationships may have helped Leave campaigners in the Brexit vote flout British campaign finance rules.
Much more clear is that AggregateIQ was to Brexit roughly what Cambridge Analytica was to the Trump presidential campaign. The manager of the pro-Brexit Vote Leave campaign has described AggregateIQ as crucial to their win — an outcome that threatens to cause long-term economic chaos worldwide.
Correction: This article previously stated that Cambridge Analytica had worked with the Cambridge University Psychometrics Center. The firm worked with Alexander Kogan, then a researcher at the Center, in a private capacity.